Feliz Fin de Cole

There were only a few days left before the end of the school year, and Decathlon saw an opportunity to launch a timely message—turning the usual back-to-school narrative on its head.

The idea was to celebrate the end of classes and the arrival of summer, all within an American Beauty-inspired universe, following the same tone as “The World’s Greatest Sport.” A piece built around a visual idea of enjoyment, relaxation and fun, marking the start of the summer season in Decathlon stores across the country.