True Stories

After launching its new brand positioning “Live True” with an introductory piece voiced by Charles Bukowski, Dewar’s needed to give real substance to the message and to its newly created platform—filling it with meaning and content so it wouldn’t remain just another inspirational line.

The solution was branded content that delved into the lives and attitudes of the protagonists from the launch piece, bringing truth and authenticity to each of their stories. A way of expanding the platform through a documentary format that added depth and credibility, while opening up a content channel with strong potential for the years to come.