{"id":3372,"date":"2025-06-26T12:57:19","date_gmt":"2025-06-26T10:57:19","guid":{"rendered":"https:\/\/www.karateagency.com\/about\/"},"modified":"2025-11-06T18:15:50","modified_gmt":"2025-11-06T17:15:50","slug":"about","status":"publish","type":"page","link":"https:\/\/www.karateagency.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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KARATE IS AN INDEPENDENT CREATIVE & AGENCY, BORN JUST 77 STEPS FROM THE SEA. OUR PURPOSE IS TO CONNECT WITH PEOPLE BY BRINGING OUT THE EMOTION AND AUTHENTICITY OF BRANDS FROM AN APPROACHABLE, POETIC, AND CONTEMPORARY PERSPECTIVE.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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AGENCY<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Karate is a project founded in 2025 by Jorge Segarra and Patricia Tormo with the intention of expressing our own vision of this craft from a kinder, freer and more personal stage.<\/p>

Karate is not a radically different proposal. It is a proposal that makes us radically happy. <\/p>

We bring with us over 14 years of experience in some of the country\u2019s most notable agencies, where we led creative direction and managed projects for leading brands.<\/p>

We stand by this motto: \u201cIf you can\u2019t understand it, it can\u2019t move you. If it doesn\u2019t move you, you won\u2019t understand it.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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ABOUT US<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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JORGE SEGARRA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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CREATIVE DIRECTOR<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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After an initial spell at SCPF, he arrived at the closing chapter of the legendary agency Villarros\u00e0s, just as the story of &Ros\u00e0s was beginning to take shape. There, he became Creative Director at the Barcelona office and later at the Madrid office alongside Nacho Ginestra. <\/p>

During more than 12 years at &Ros\u00e0s he worked for brands such as Voll-Damm, Audi, Decathlon, SEAT, Dewar’s… leading from the Creative Direction brands and communication platforms such as “That’s the New York Life” by Seagram’s Gin, “ALMA” by Fundacion la Caixa, “Vivir para celebrar” by Codorn\u00edu and “La vida es m\u00e1s vida cuando nos encontramos” for Mahou Cinco Estrellas. His work<\/a> has been recognized by the most important festivals in the country.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PATRICIA TORMO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROJECT MANAGER<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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After an initial experience in the United States within global communications groups, she joined &Ros\u00e0s Barcelona, where she worked for more than 5 years on the agency\u2019s national and international accounts such as Euroleague, Turkish Airlines, CUPRA, Heura, Fundaci\u00f3n \u201dla Caixa\u201d and Mahou San Miguel.<\/p>

Seeking to broaden her experience, she moved to Madrid, joining the creative agency CHINA part of LLYC, where she worked on key accounts such as Adolfo Dom\u00ednguez, Alhambra, Seagram\u2019s Gin, and Astara. After a period as a freelancer collaborating with agencies and diverse projects across the country, she made the personal and professional decision to join Karate. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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NO TRUTH, NO STORY. NO STORY, NO LEGACY. NO LEGACY, NO TRACE. NO TRACE, NO BRAND. NO TRUTH, NO STORY. NO STORY, NO LEGACY. NO LEGACY, NO TRACE. NO TRACE, NO BRAND. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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PHILOSOPHY, MODEL, VALUES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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