{"id":3387,"date":"2025-07-10T19:48:01","date_gmt":"2025-07-10T17:48:01","guid":{"rendered":"https:\/\/www.karateagency.com\/?post_type=proyecto&#038;p=3387"},"modified":"2025-10-24T21:37:39","modified_gmt":"2025-10-24T19:37:39","slug":"madrid-nos-lia","status":"publish","type":"proyecto","link":"https:\/\/www.karateagency.com\/en\/proyecto\/madrid-nos-lia\/","title":{"rendered":"Madrid nos l\u00eda"},"content":{"rendered":"\n<p>Tras una primera campa\u00f1a que presentaba Madrid como ciudad de encuentro desde un tono emocional, el reto era dar un paso m\u00e1s sin repetir la f\u00f3rmula. Hab\u00eda que dar una mayor profundidad de significados y crear un concepto vers\u00e1til, capaz de generar contenido en canales digitales y alimentar activaciones de la marca durante meses. La soluci\u00f3n fue poner en el centro esa energ\u00eda \u00fanica de Madrid: su capacidad de liarte cualquier d\u00eda. As\u00ed naci\u00f3 el concepto Madrid nos l\u00eda, con el que la marca present\u00f3 su segunda gran campa\u00f1a y abri\u00f3 la puerta a m\u00faltiples acciones y activaciones alrededor del &#8220;l\u00edo&#8221;.\u00a0<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"origen":[21],"class_list":["post-3387","proyecto","type-proyecto","status-publish","hentry","origen-archivo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Madrid nos l\u00eda &#8226; Karate Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.karateagency.com\/proyecto\/madrid-nos-lia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madrid nos l\u00eda &#8226; Karate Agency\" \/>\n<meta property=\"og:description\" content=\"Tras una primera campa\u00f1a que presentaba Madrid como ciudad de encuentro desde un tono emocional, el reto era dar un paso m\u00e1s sin repetir la f\u00f3rmula. 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