After two consecutive years working the \u201cMadrid\u201d territory for Mahou under the \u201cMadrid nos l\u00eda. Madrid nos encuentra\u201d concept, this time the brand itself took centre stage through a very special limited edition. A tribute to the connections this city creates and to that beautiful little fib that always begins with the classic: \u201cLet\u2019s just have one.\u201d <\/p>\n\n
The idea was\u2013for the first time in the brands history\u2013to remove the name Mahou from the bottles and replace it with \u201cMadrid.\u201d The city that is both the brand\u2019s birthplace and the inspiration for its purpose. An edition defined by encounters and by all the stories that unfold around them in this city\u2014stories written onto Mahou\u2019s own labels, filling the campaign with content, adventures and anecdotes. Because every Mahou carries its own \u201cfib,\u201d its own connection. <\/p>\n\n
The emotional connection achieved with the people of Madrid continued to grow for the third consecutive year, consolidating the territory created in previous campaigns. A campaign awarded Gold at the 2024 Premios Eficacia. <\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"origen":[21],"class_list":["post-3398","proyecto","type-proyecto","status-publish","hentry","origen-archivo"],"acf":[],"yoast_head":"\n