{"id":3399,"date":"2025-07-10T18:50:17","date_gmt":"2025-07-10T16:50:17","guid":{"rendered":"https:\/\/www.karateagency.com\/proyecto\/festivalize\/"},"modified":"2025-09-30T16:01:04","modified_gmt":"2025-09-30T14:01:04","slug":"festivalize","status":"publish","type":"proyecto","link":"https:\/\/www.karateagency.com\/en\/proyecto\/festivalize\/","title":{"rendered":"Festivalize"},"content":{"rendered":"\n<p>Pepsi Max needed a way to be present at Europe\u2019s summer music festival tour with a concept and campaign that could play out dynamically across social platforms. And it had to do so without being the official sponsor of any of them. <\/p>\n\n<p>The idea was to place the brand in that \u201coutsider\u201d space, adopting an attitude that felt even more Pepsi\u2014by connecting with the thousands of young people who, because of the high cost of festivals, couldn\u2019t afford a ticket. From there came the concept \u201cFestivalize\u201d: a way of turning every summer moment into a festival without actually being at one.  <\/p>\n\n<p>From there came the concept \u201cFestivalize\u201d: a way of turning every summer moment into a festival without actually being at one. <\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"origen":[21],"class_list":["post-3399","proyecto","type-proyecto","status-publish","hentry","origen-archivo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Festivalize &#8226; Karate Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.karateagency.com\/proyecto\/festivalize\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Festivalize &#8226; Karate Agency\" \/>\n<meta property=\"og:description\" content=\"Pepsi Max needed a way to be present at Europe\u2019s summer music festival tour with a concept and campaign that could play out dynamically across social platforms. 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