{"id":3402,"date":"2025-07-10T19:05:41","date_gmt":"2025-07-10T17:05:41","guid":{"rendered":"https:\/\/www.karateagency.com\/proyecto\/true-stories\/"},"modified":"2025-09-25T12:37:41","modified_gmt":"2025-09-25T10:37:41","slug":"true-stories","status":"publish","type":"proyecto","link":"https:\/\/www.karateagency.com\/en\/proyecto\/true-stories\/","title":{"rendered":"True Stories"},"content":{"rendered":"\n<p>After launching its new brand positioning \u201cLive True\u201d with an introductory piece voiced by Charles Bukowski, Dewar\u2019s needed to give real substance to the message and to its newly created platform\u2014filling it with meaning and content so it wouldn\u2019t remain just another inspirational line.<\/p>\n\n<p>The solution was branded content that delved into the lives and attitudes of the protagonists from the launch piece, bringing truth and authenticity to each of their stories. 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