{"id":3641,"date":"2025-08-05T17:45:38","date_gmt":"2025-08-05T15:45:38","guid":{"rendered":"https:\/\/www.karateagency.com\/proyecto\/wanted\/"},"modified":"2025-11-28T10:54:32","modified_gmt":"2025-11-28T09:54:32","slug":"wanted","status":"publish","type":"proyecto","link":"https:\/\/www.karateagency.com\/en\/proyecto\/wanted\/","title":{"rendered":"Wanted"},"content":{"rendered":"\n

Dewar\u2019s needed to reaffirm its Scottish origins within the new \u201cLive True\u201d brand platform. That was the challenge we set out to achieve in this second year of work with the brand. <\/p>\n\n

The idea was to make a call to join the brand\u2014echoing the famous notice explorer Ernest Shackleton placed in the British press to recruit for a harsh, difficult, yet legendary expedition. From there, the concept \u201cWanted\u201d was born, becoming the perfect way to express the brand\u2019s values, its Scottish origin, and its affinity with anyone who carried that \u201cLive True\u201d spirit to take on the challenge. <\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"origen":[21],"class_list":["post-3641","proyecto","type-proyecto","status-publish","hentry","origen-archivo"],"acf":[],"yoast_head":"\nWanted • Karate Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.karateagency.com\/en\/proyecto\/wanted\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wanted • Karate Agency\" \/>\n<meta property=\"og:description\" content=\"Dewar\u2019s needed to reaffirm its Scottish origins within the new \u201cLive True\u201d brand platform. 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